After conducting more research into similar artists, I began to reconsider the initial decisions we had made to do with our costume for the artist in our video. From the 4 artists I looked into (Tove Lo, Lana Del Rey, Maggie Rogers and Lykke Li), I found that a lot of their costumes where very casual and appealed to their target audience. Any costumes that were used that weren't so 'casual' were rather glamorous allowing for two sides of the artist to be seen within the video.
This got me thinking as to whether the costume decisions that we'd made would actually be effective in terms of attracting our audience. I presented this query to my group and we can to an agreement that the costumes didn't vary enough within our video any way as well as not engaging the viewers. We agreed that we still liked the idea of the artist wearing a jumpsuit in the first two elements but not necessarily a dress because it seems too glamorous.
For our third element, we were thinking that if we're trying to go for a more urban looking location/set, then surely the costume change should appeal to that. Therefore, for the third element, we want the artist to wear denim mom jeans with a colourful top and potentially a denim jacket to have an urban, double denim look.
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