As we've started thinking about our website deign, we have to consider the genre that we're trying to comply with as well as appeal to the target audience that accompanies this genre. Therefore, I conducted some more research into artist's of the same genre's websites. For this I looked into Lana Del Rey as she has been the artist that we feel resembles our artists most.
When first entering Lana Del Rey's website, the viewer is instantly presented with the newest album released by the artist which after all is what the website is promoting. This isn't her homepage however it immediately narrows down what the viewer may be looking for; 'Listen' which directs you to either Apple Music, Spotify or iTunes to listen/buy to the album or 'Enter Website'.
When entering the site, you are welcomed yet again with the album name and a link to go and listen or buy the new product. The background of the website is one of the music videos made for the album which is eventually accompanied my the song "Lust for Life". As well as having the name of the album all over the site already, the music itself is instantaneously played to you without you even trying.
The layout of the website itself is simple and minimalistic with a bar of tabs at the top of the page that link you to other various exciting things about the Lana Del Rey and her resent releases on the left and links to social media on the right alongside a link that allows you to sign up the the mailing list. The noticeably similar thing that I notice after looking into her album design as well, is the consistency of the font choices and colour scheme. The colour scheme is also consistent in the video that we see playing on the site and the background.
As you scroll down, there are various other photos and videos of Lana, giving a more personal and intimate sense between her and her fans however, unlike other musician's sites, she doesn't have a biography or anything that is clearly written by her addressing her fans. This suggests according to Dyer's star theory that she is merely a commodity being sold to an audience rather than simply selling the music; there is an image that comes with it that needs to be upheld.
The purpose of a website for an artist such as Lana, is to promote her new merchandise, her new album and the tour that'll accompany it, in a visually intriguing way. The simple set out of the page makes it very accessible with all the logistics of the site spelled out. The audiences are able to go onto her website and know exactly how to use it.
Lana's image and the look of her recent album isn't just promoted through this campaign but from previous albums too. She has always been know to have a slightly oxymoronic style dressing in 'modern pin-up' appealing to a modern audience yet conforming to 60s fashion stereotypes. This mysterious (yet for Lana) generic look has made her albums eye catching and identifiable. Her look is consistent throughout every aspect of the mediums she uses. For example, in the 'News' and Music' tabs, all her photos have a 60's esc colour scheme or there are other symbolic conventions such as her hair, makeup or costume that give off this 'old modern fashion' look. All of her previous albums and websites have been similar and her look stays consistent through to the social media such as Instagram and Twitter.
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