Tove Lo’s instagram displays both the glamorous aspects of a star’s life within common scenarios in locations similar to that which her fans would enjoy. Below are some screenshots that successfully appeal to her target audience with a variation of relatively strong stances and sexual appeal in sunny locations. Although we do not want to sexualise our artist quite as much as Tove Lo, we want to appeal to her secondary target audience (males 18-20) so we will take some some inspiration.
Similarly to the conventions of Indie Pop music videos, star’s social media also include close ups of the artist. This helps establish their image as well as their style.
Social media accounts can be used to promote a new album or music video as well as create the star image. Artist’s such as Dua Lipa post multiple photos from the shoot as well as screenshots from the finished product.
Audiences from the Indie Pop genre enjoy seeing the glamours life of stars. Lykke Li posted the photo below displaying a sunny and exotic location whilst also standing for feminist rights by unshamefully presenting herself with a lack of clothing.
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