Focus Group: Developing Our Products From Feedback

After the focus group, there were a couple of certain things that we had to change about our products. This was our design before the feedback:

For the digipak, we had to go back to the drawing board in terms of linking the panels together better whilst also using a photo of Yasmin where she wasn't lit so harshly with light. This would make her appear warmer and suit the conventions of Indie Pop. Eden redrafted the design. This is what she achieved:

Eden started by experimenting with another photo that I took on the  shoot day, which presented the artist in a much warmer light which suited the conventions better. Another change that we felt was necessary was adding more tracks to the back cover and inserted the legal and copyright information and a barcode.

After these changes, we reviewed our product and realised that the front and back covers were too similar. Although the change did work there was still something not quite right. We decided that we needed to do another photoshoot with our artist to gain new photos to use in the design. I then changed the back page photo to create this design.

The focus group liked the idea of having a signature so Eden added it again:

The final change made was to the font changing it from Baskerville to Georgia and in reading the size with larger spacing between. This made the name of the album stand out more.

The main changes needed to be made to the website was including the new album cover thus placing 'Bex's' sugnature on the homepage as well as changing the colour of the font with her name and the tabs above:

After developing our focus group, we reviewed our devlopment thus far. We compared our products and agreed that between the digipak and webiste there wasn’t enough variation. So we considered using a different image from the shoot still linking in with the campaign but not paralleling quite so certainly.

Later we considered that in order to make our homepage look more diverse and visually intriguing, we decided to see what a animation would look like. Taking screanshots of alternate frames of footage, I created a Gif to created a fragmented yet moving image.

via GIPHY