On the day of our shoot, there are certain roles that the three of us will all share and swap within the various elements. The five main roles are:
Director: Responsible for organising and instructing the actors and other performance on what they're doing in each element and any specific movement for particular shots as well as the general attitude in the filming.
Camera person: Responsible for setting up each shot and filming the action on set.
Art director: Responsible for location, props, costume, makeup, and continuity consistently on set.
Producer: Responsible for overseeing the overall shoot, keeping track of everyone in the crew and making sure they're all doing things consistent with their job title, ensuring that the shoot runs smoothly with us getting everything done within our time frame, reaching all our objectives.
Sound playback/floor manager: holds the iPad with the playback time code on it before each shot, makes sure everyone on set is ready to film before calling the shots.
As there are five job roles and only three of us, we've agreed on certain ways of combining roles in a way that we don't all have too much to do on set but also in ways that make sense in terms of the kind of skills we need. The roles that we're combing will be director and artistic director and then floor manager and producer. These combinations mean that we will have every aspect of the shoot under control as well as not over loading anyone with too much work.
As there are five job roles and only three of us, we've agreed on certain ways of combining roles in a way that we don't all have too much to do on set but also in ways that make sense in terms of the kind of skills we need. The roles that we're combing will be director and artistic director and then floor manager and producer. These combinations mean that we will have every aspect of the shoot under control as well as not over loading anyone with too much work.
The division of the laborious filming roles during a shoot is very important due to the social and collaborative aspect of a music video shoot. There are specific skills needed in order to manufacture the shots necessary to manipulate the star image that we want to project for our 'pop 'promo'.
When dividing the roles up that we're each going to take on on set, Eden and I were quite quick to agree that Eddie is the most confident and well-suited person for the role of the main editor in post production, but on set, as he's in Film Academy, he will be well suited for the cameraman. He agreed and was happy to do assign himself the role but maybe not for all three elements so that there is some variation not only for him but to also allow someone else to man the camera. Eddie and Eden then went on to say that they think I would be good as the director as our idea did stem from one of my original concepts as well as also being quite good at communicating and implementing my ideas to the performers. However, as Eden and I are both working with our performers, I thought that it would only be fair to alternate the role of director with Eden for particular elements. Eden doesn't feel as confident with the camera or directing, so when she's not being the director she will implement the role of the playback/floor manager as well as filming some footage behind the scenes. With Eden focusing on floor manager for two elements and director for one, Eddie as the cameraman for two and floor manager for one, I would direct for two and then be the cameraman for one.
Eden and I split up the role as the director based on the style of dance that is in each element. It wouldn't make sense to have me direct on of the commercial elements and the contemporary element whilst Eden directs the same commercial choreography but in a different set. Hense why we thought, for continuity purposes, it is the most logical option. I'm looking forward to working the camera on our shoot day too and experimenting with the composition of the frame, however, element two will probably be the most complicated for the camera so I'll have to make sure that I'm prepared for the day.
As the cameraman for element 2, I'm going to have to familiarise myself more with our shot list and storyboard as well as the choreography because the camera angles will be quite complicated as this is the element where we're going to be quite specific o the composition of the frame as well as the camera movement. This is largely because of the style of dance as well as because this is the element where we want to shoot through shapes and body parts of the dancers as well as using them as props. This element is meant to be quite eerie with close-ups of hands and other contorted images made by the dancers and/or artist. It's important then that I know exactly what is expected from my group from our shot list, storyboard and choreography not only so that we are all on the same page on set but also to ensure that the correct atmosphere is created. I think the only thing that I can foresee going wrong on the day would potentially be if Eden as the director of this element, and I aren't on the same page with what we want from each shot. However, if we make sure that we stay on top of everything with rehearsals and meetings, we will be fine.
From 1:34 onwards in the video below is a small amount of the choreography that I think will be hard to film in terms of the composition of each frame and the camera movement. Although the choreography will be cleaner by the time we film as this was filmed just after they'd learnt it, I will have to have thought about how to use the background and foreground of each frame.
When filming the artist, I'll have to appeal to Dyer's star theory and use certain shot like close ups and mid shots with a potential low angle, to make her seem strong and independent. This also appeals to the genre conventions of indie pop videos as there are a lot of shots in the similar products that we looked into, that really make the artist the focus of the video.
From 1:34 onwards in the video below is a small amount of the choreography that I think will be hard to film in terms of the composition of each frame and the camera movement. Although the choreography will be cleaner by the time we film as this was filmed just after they'd learnt it, I will have to have thought about how to use the background and foreground of each frame.
When filming the artist, I'll have to appeal to Dyer's star theory and use certain shot like close ups and mid shots with a potential low angle, to make her seem strong and independent. This also appeals to the genre conventions of indie pop videos as there are a lot of shots in the similar products that we looked into, that really make the artist the focus of the video.
In terms of my role as director, I will predominantly be instructing everyone in the frame about what we want from them in each shot and what our intentions with each shot are. The other members of my group won't have time on set to have input on what the performers are doing in every set up so I will have to make sure that everything is happening at the right time as we'd planned in our pre production period such as the shot list, storyboard, and timeline. The only materials that I will need with me on the day will be these pre production materials to make sure we don't finish our shoot without taking all of the necessary shots as well as helping to visualise our ideas. The role of the director is very important on set in terms of keeping the performers on track because there will be so much going on around them, it can be a bit overwhelming.
The main issues that may occur on the day that as director, I would need to concern myself with are if the dancers or artist don't look as effective as in rehearsals or if they aren't confident with their material. Eden and I would have to prepare alternate ways to make the choreography more striking whilst still linking the elements of our video together.
When it comes to the construction of the star image that we want to portray to coincide with Dyer's star theory. Our pop promo is meant to be promoting a NEW artist so this is essentially the first time we are presenting her to her target audience, therefore what Eden and I would have to be quite specific on our direction with Yasmin because, as a new artist her star image is completely malleable. Eden and I have also talked over the talk with Phil Tidy and how he said that he would always have the artist do something memorable in the video to add significance and stick in the audience's minds.
Overall, my job would be to adhere to the expectations and demands of our target audience and the demands of the genre conventions as well as the demands of everyone else on set. In order to do my job properly, I will have to make sure that I have talked over with my group exactly what we all want from our performers and reflect that into the choreography both before and during our shoot.
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