Focus Group: Preparation

When it came to preparation for our focus group, each member of the group prepared what was needed based on what element of the campaign they were looking into. I made some final alterations to my first draft of the website and ensured that it was live and published, sending the link to my teacher ready to be accessed easily, Eden printed 5 copies of our digipak design and folded it in the configuration of an actual album and Eddie exported our initial edit of the music video onto a harddrive formated soecificallyto be compatable with our teachers computer. 

As well as conducting these small tasks, we all wrote questions about our products. Some of the questions were repeated for multiple products because they were relevant to them all. As well as writing questions for the individual products, we wrote questions that compared the digipak and website as well as the campaign overall. You will find the questions below:

FOCUS GROUP QUESTIONS

Website Questions:

• Does the website seem accessible and easy to navigate?

• What genre do you think we’re conforming to?

• Why is it this genre? (refer to pictures, layout, font and use of colours)
• If they think we aren’t conforming to our genre, what could we alter to clarify it?

• Does this look like a real website? If so why? If not why? 

• Is there anything in particular that you like? Why?

• Is there anything in particular that you don’t like? Why?

• Is there anything you’d like to see more on the website?

• Is there anything you on the homepage you think is missing?

• Are there any tabs missing that you’d expect to see?

• Do you think you should be able to purchase the album on the homepage or have to search for it in other tabs?
  

Although these are meant to be open questions, there were specific things that we wanted to target such as the tabs in the website and the genre projected from the design.  Other than that, the reason why these are our final questions is so that we can understand how the audience view our products. Our opinions are bias as it's our work so getting outside opinions is necessary to know whether what we thing is effective really is.

Digipak Questions:

• What genre do you think we’re conforming to?

• Why is it this genre? (refer to pictures, layout, font and use of colours)
• If they think we aren’t conforming to our genre, what could we alter to clarify it?

• Does this look like a real album? If so why? If not why? 

• Is there anything in particular that you like? Why?

• Is there anything in particular that you don’t like? Why?

• Do the panels compliment one another? Do they belong to the same album, is there an obvious link? 

• What’s your opinion of the colour scheme? 
• If the response is negative, ask how we can alter it to make it more visually intriguing 

• Is it obvious that the digipak is for an album not a single?

Many of the questions for this section are the same as those from the website as there are certain things such as the genre and level of engagement with the audience that is equally important for both. There were aspects of the digipak that we weren't sure helped us connote the 'pop' genre such as the font and colour scheme, hence why there are some questions aimed specifically towards them.

Website and Digipak Questions:

• Do these two elements of the campaign link together? If so, how? If not, why?

• Are the backgrounds in these two elements too similar?

• Is it obvious these are for the same artist?
  

Before even attempting to present the music video, we needed to compare these two products to ensure they look like they belong to the same artist as well as tackling the range of how similar and different they can be

Music Video Questions:

• Did you lose interest at any point?

• Which element did you enjoy the most?  (We might need to specify what ‘element’ refers to)

• What was your favourite part of the video? -- Did you have a favourite part?

• What was your least favourite part of the video?

The video is essentially a marketing technique to promote the album so if the don't find it interesting, would they be likey to follow up on the album? We wanted to identify what caught their attention and what let it go.

Overall Campaign Questions:

• Do you think our aesthetic is consistent throughout the campaign?

• If there was something you would change about the overall campaign what would it be? 

• Does the music video and album clearly belong to the same artist?

Our campaign has to be consistant in order to show clearly that it belongs to one artist as well as seeing if there were any details that they would ideally change overall.