Websites: How and Why Do Artist's Use Them

There are a lot of advantages to having a website as it allows artists to distribute their content either for free or very cheaply, they can keep their target audience in the know about their most recent movement as it's updateable, unlike other media. A website can assist in creating a star image as well as being used as a platform to sell merchandise and tour tickets alongside their album. 

The benefits of creating a website:

The benefits lie largely with the fact that a website is free to update and manipulate. A website unlike other elements within a music campaign directly targets the artists target audience and yet is accessible to a large audience. The idea that a website can keep fans in up to date with the artist at any time makes it more appealing than old media like TV or Newspapers as they have to be re-written or re-filmed.