What is the Point of a Music Video:
- To promote the artist/band
- To entertain
- Give a visual representation of the band ideology
- Help create/maintain/change artists/bands star image
- To sell more albums/singles/tour dates
- To give visual representation of the song
- Connecting/relating to the artist
- To establish the technical and symbolic conventions of the genre
What you need to include:
- Genre conventions
- The band/artist —— We’re trying to create the star image for a NEW artist
- Mise en scene
What to consider:
- Target audience
- Don’t overreach — each location/set will take 30-60 minutes to break down/set up. Your performers will have to have breaks and lunch so over complicating it can affect their stamina.
- Having money and having resources is not creativity — how do you work around problems, using them not avoiding them.
