In class today, we as group decided that the target audience for our artist will be females aged between 18 and 20. Although as a primary audience it's quite narrow, our artist's content is too mature for a young audience whilst the sense of female empowerment would attract 18 to 20-year-olds. Having a young target audience would prove valuable for an up and coming artist as this is one of the largest demographics with statistoics in the category proving to be the most active comsumers in the market.
As a secondary audience, we would be appealing to men aged 18-20 for reasons more to do with sexual desire. Although sexualising our artist isn't a main aim, as a convention to the 'indie pop' genre, the symbolic conevtnions used will be molded around the idea of making her attractive.
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