After getting feedback from my pitch the other day, I developed my idea further, altering some sections of my original post.
The main location would be a pretty simple, the colour scheme would be rather neutral with the artist wearing predominantly black with the walls around her being a dark red connoting an atmosphere of power, passion, and danger. Overall, this set would be fairly dreary, however, through the use of lighting, the intended atmosphere would be created. I want the frame to be flooded with the colours red and black, I would use red top lighting but leave the general light fairly low to further create a dangerous yet enticing mood but still allowing us to see the artist's face clearly. I believe that this would help to draw the entirety of the audience's attention to the artist herself, which with this particular artist, her target audience would find appealing. One of Richard Dyer's paradoxes is that the star must be simultaneously present and absent for the consumer. With this contrast of light and dark, the artist would be able to seem rather distant and yet present concurrently. The video would begin with a single light on the artist against the red wall, her head would be lowered but as the camera gets closer and as the lyrics start, her head would rise. She would predominantly stare into the camera, creating a connection with the audience as well as looking aside from it. The camera work would begin mainly as close ups and some extreme close ups of her mouth as she recites the lyrics, she would do some movement such as running her hands through her hair but it would be fairly minimalistic, to begin with. However, when the beat kicks in, the lighting would increase making her more visible and the shots would widen allowing room for more movement. There would be moments where the artist wouldn't exactly be facing the camera but simply living in the set as it is an apartment.There are two other elements that would involve dancers, the first to be introduced is an extremely minimalist construct. There would be no physical set, allowing the focus to be on the dancers and how we present them in certain light. I would want the lighting to be predominantly from behind the dancers, creating a slight silhouette effect. A lot of the dance would involve contact which would be exploited in close ups to present as ora of struggle, escape, and longing. The room would also be filled either with haze much like the pictures below:
The second element involving dancers would again be fairly minimalistic however it would be used more towards the end of the video as the song begins to climax.
