Target Audience: How do VALS and JICNARS Apply to Our Artist

When it comes to VALS and JICNARS for our campaign, we'll be focusing mainly on VALS, specifically teenage VALS because our target audience isn't quite old enough to fall onto the JICNAR scale. Any income or profession that our target audience may have wouldn't directly affect their consumption of music whereas, through VALS, we can predict their expenditure of artists.