Thursday 30 November 2017

Editing the Music Video

Editing the Music Video


When constructing our three products, we split the work between us all focusing on one product each. Eddie Beck focused on editing the music video, creating a performance cut and then a rough cut before going ahead and finalising the product. 

Rough cut:




Performance cut:









Wednesday 29 November 2017

Behind Scenes Photos

Behind Scenes Photos


In order to organise the photos I took on the shoot day, I created a gallery on 'flickr.com':


https://www.flickr.com/gp/137301191@N03/m59A79





Tuesday 28 November 2017

Shoot Day Evaluation

Shoot Day Evaluation


On the morning of the shoot, I woke up excited about the day ahead and eager to get started. It wasn't until I had all my bags packed that the nerves set it. I suddenly started worrying asking myself questions like 'what if the dancers don't know what their doing?', What if the costumes don't work with our set the way we wanted?' However, we as a group were organised in terms of rehearsing before the day and sending the dancers videos so that they could practise as well as making sure we saw them all in costume beforehand, so really there was nothing to worry about.

When we arrived on the shoot day making sure all our performers knew when and where to meet us. I went to the editing suite where we were all meeting at 8:30 and laid out all the costumes in piles for each performer that they had given me prior to the shoot day throughout the week.







When the performers arrived, Eden and I began to do their hair and makeup starting with Yasmin as our artist and then Daisy and Chrissy, the two dancers in the first element. Whilst we weren't doing makeup, they all got into their starting costumes. The aim was to start filming at 9am. Unfortunately, we were about ten minutes late as the hair and makeup took longer than anticipated but we hurried down to the studio as soon as possible and started filming at 9:10.

The studio didn't look particularly different to how we'd left it the day before, however, by the time Eden and I made it down to the studio, after finishing the hair and makeup for Yasmin, Daisy and Chrissy, Eddie had set up the camera and our lighting designer was programming the lighting desk. The overall look was exactly what we envisioned. The silhouettes looked very effective and it worked very well with just two dancers. 

In terms of our jobs roles, we decided before the shoot that we would alternate the roles throughout the elements, allowing us to all have some variation. However, as we were behind schedule, we didn't really get the opportunity to change so Eddie manned the camera for most of the day, with me doing some shots throughout the day, I directed the performers and Eden did the playback and floor manager work.

In terms of managing the performers on set I think I kept the actors on track and ensured they knew what they were doing as well as feeling comfortable with it. Throughout takes, I stood behind the camera and called out certain directions like arm work or particular facial expressions I wanted Yasmin to make. It was interesting to see how as we went through each different lens on the camera, Yasmin also became more and more confident with taking and enacting the directions I gave her. 
Our biggest problem was that we ran out of time. We were too indulgent with the shots we took in the first two elements, granted that we did almost create another one element within the first set up where we filmed Yasmin from behind. By the time we had lunch, we had finished our first element and completed half the shots for the second element with one of the dance sequences. However, we still had one dance sequence to go in the second element that was vital so we couldn't just move onto the third.

Also, after seeing the first two elements, we alongside our teachers weren't sure that our third element would cut well. We'd anticipated that it wouldn't quite work but we wanted something different to cut to, something that would help build the video. However, we began to think of alternates to solve the problem and eventually agreed that we would change our third element.

As we were setting this new idea up, I let the dancers go, knowing that we wouldn't get round to filming anything more with them.
Our interaction between the group was consistently really good as we discussed what vital shots we needed and how we might alter the composition of certain shots. We were all on the same page throughout the day making sure that we all pulled our weight. I think what was most successful was how we approached the set. Although we didn't have a slight battle for time, we were all very set on what we wanted and determined to get everything we wanted before the day was done.
The only part that I felt could have gone better would be our use of time. Although we managed to come up with an alternate, it would have still been beneficial to have the extra time.
Prior to the shoot day, I messaged the performers as well as telling them in person when trying on costumes and rehearsing, what time they had to meet us and where. After doing their hair and makeup I ensured that the three other dancers not being used in the first element were happy to wait, knew what they needed to do and how the day would work. When getting into the studio, we started by filming the dancers first, largely to allow Yasmin, our artist to get used to how the shoot would work in terms of how many shots we needed to get and also so that once we had finished with the first two dancers, they had time to relax before getting ready for the second element. Daisy, one of our dancers, had been in other music videos previously and helped other girls get the hand of the day in general. 

With the lighting we had in the first two elements, I made sure to be aware of how hot the dancers would get so I had water on side ready for them as well as ensuring they took a little break if they needed as we changed the set up of the camera.
I think the part of the shoot that I enjoyed the most was the second element. We didn't have the studio set up exactly how we'd planned with a red infinity screen because it wasn't long enough to fit all the dancers without seeing the screen leave frame. However, we alongside our set designers created a more intriguing textured set. When we got the dancers in and saw the lighting with the shadows and silhouettes, it made me feel a lot more confident about the shoot and the choreography I'd made.

There are certain shots from the first element where Eddie moved the camera sporadically to follow the dancers as they caught different light that I'm looking forward to the most. Within this element we created a second set up where we filmed Yasmin from behind her right shoulder with the lights shining from behind her.


I think as a group, we worked really well. We all worked really hard on the day to make sure we completed our job roles as well as staying on the same page as to what shots we needed to get. When changing the set ups, we all got involved trying to get everything done as quickly as possible to begin filming again.
If we were to do our shoot again, I think we would have to keep a better eye on the time rather than be too indulgent with the dancer's shots. Despite the fact we did manage to manipulate two different set ups within the elements, it would have been nice to have been able to complete our final planned third element as it would have created a variation rather than all read and black.
However, overall I don't think that anything that happened on our shoot day would cause for us to have to alter our website or album artwork as the colour scheme stayed the same and the artist had the look we had originally planned for.

Monday 27 November 2017

Setting Up For Our Shoot

Setting Up For Our Shoot



The day before the shoot, we went to the filming studio as soon as the previous group had finished filming, in order to set up for our first element. We were under the impression that we were filming our elements in reverse as our third element was the most complicated. However, after going over how the day was going to pan out, the set designers decided that we should try and film our first and second elements first before lunch and then do the third set up after lunch. Therefore, we set up for the first element that involved the backlights with the plain black curtains behind. When we first saw the lights with some of the haze there was a definite sense of excitement that lit up between us.




As we’d made this slight alteration to our schedule in terms of the set, I then went and found our performers to inform them as to what costume they would be wearing first. For Yasmin, our artist, it was especially important as the third element required different makeup to the other two, therefore, there could have been a problem if I hadn’t let her know in advance.







Sunday 26 November 2017

Website: Developing Social Media

Website: Developing Social Media



After my previous insight into other social media accounts, here is the outcome of some of my research:

Bex's intagram in comparison to others:


















Saturday 25 November 2017

Website: Photoshoot For Social Media

Website: Photoshoot For Social Media


In order to devlop social media accounts for our artist, we needed some photos other than those we'll taje behind the scenes on the shoot day that can help us make her seem more personable to her audience. With Eddie's help, I took some photos of Yasmin. Below is a small collection:



Friday 24 November 2017

Website: Viewing Similar Artist's Social Media

Website: Viewing Similar Artist's Social Media


Some of the social media accounts that I viewed were from artist’s such as Tove Lo, Lykke Li, Lana Del Rey, Maggie Rogers and Dua Lipa.

Tove Lo’s instagram displays both the glamorous aspects of a star’s life within common scenarios in locations similar to that which her fans would enjoy. Below are some screenshots that successfully appeal to her target audience with a variation of relatively strong stances and sexual appeal in sunny locations. Although we do not want to sexualise our artist quite as much as Tove Lo, we want to appeal to her secondary target audience (males 18-20) so we will take some some inspiration.



Similarly to the conventions of Indie Pop music videos, star’s social media also include close ups of the artist. This helps establish their image as well as their style.


Social media accounts can be used to promote a new album or music video as well as create the star image. Artist’s such as Dua Lipa post multiple photos from the shoot as well as screenshots from the finished product.




Audiences from the Indie Pop genre enjoy seeing the glamours life of stars. Lykke Li posted the photo below displaying a sunny and exotic location whilst also standing for feminist rights by unshamefully presenting herself with a lack of clothing.

Thursday 23 November 2017

Website: Comparing Our Initial Drafts

Website: Comparing Our Initial Drafts


Similarly to when we first began sharing our ideas for the digipak, when starting the process of developing the website, we all created basic sketches of digital mock ups of the website. 

My Sketch:



Eddie's:



Eden's:



In Both Eden and my drafts, we both included the music video on the homepage drawing the audience in almost instantly. Eddie however, simply included the album cover. This would suit the conventions based off of similar products, displaying the album instantly promoting the campaign overall not just the video. 



Eddie and I both included hyper links to either social media or to sites where you can access the artists music. I think this is a vital part of homepage making it easy to find more of the artists content as well as allowing the audience to find her social media. Social media plays a huge part in promoting an artists as well as creating their star image.



Wednesday 22 November 2017

Website: My Sketched Draft

Website: My Sketched Draft


After researching into artist's from the 'indie pop' genre's websites, I created a sketched draft of what the homepage could look like:






The ring around the album name and video as well as the font is taken from the lines used in our album on the artist and around the CD. The background would be black with the writing being in red to comply with the colour palette of our album and video. The layout is fairly minimalistic making it accessible yet also visually intriguing. The thumbnail of the video would incorporate the artist's face so that she too appears on the homepage as it's not simply the music we're promoting but also the star image. 

Website: Similar Products

Website: Similar Products


As we've started thinking about our website deign, we have to consider the genre that we're trying to comply with as well as appeal to the target audience that accompanies this genre. Therefore, I conducted some more research into artist's of the same genre's websites. For this I looked into Lana Del Rey as she has been the artist that we feel resembles our artists most. 


When first entering Lana Del Rey's website, the viewer is instantly presented with the newest album released by the artist which after all is what the website is promoting. This isn't her homepage however it immediately narrows down what the viewer may be looking for; 'Listen' which directs you to either Apple Music, Spotify or iTunes to listen/buy to the album or 'Enter Website'.








When entering the site, you are welcomed yet again with the album name and a link to go and listen or buy the new product. The background of the website is one of the music videos made for the album which is eventually accompanied my the song "Lust for Life". As well as having the name of the album all over the site already, the music itself is instantaneously played to you without you even trying.

The layout of the website itself is simple and minimalistic with a bar of tabs at the top of the page that link you to other various exciting things about the Lana Del Rey and her resent releases on the left and links to social media on the right alongside a link that allows you to sign up the the mailing list. The noticeably similar thing that I notice after looking into her album design as well, is the consistency of the font choices and colour scheme. The colour scheme is also consistent in the video that we see playing on the site and the background.




As you scroll down, there are various other photos and videos of Lana, giving a more personal and intimate sense between her and her fans however, unlike other musician's sites, she doesn't have a biography or anything that is clearly written by her addressing her fans. This suggests according to Dyer's star theory that she is merely a commodity being sold to an audience rather than simply selling the music; there is an image that comes with it that needs to be upheld.

The purpose of a website for an artist such as Lana, is to promote her new merchandise, her new album and the tour that'll accompany it, in a visually intriguing way. The simple set out of the page makes it very accessible with all the logistics of the site spelled out. The audiences are able to go onto her website and know exactly how to use it. 


Lana's image and the look of her recent album isn't just promoted through this campaign but from previous albums too. She has always been know to have a slightly oxymoronic style dressing in 'modern pin-up' appealing to a modern audience yet conforming to 60s fashion stereotypes. This mysterious (yet for Lana) generic look has made her albums eye catching and identifiable. Her look is consistent throughout every aspect of the mediums she uses. For example, in the 'News' and Music' tabs, all her photos have a 60's esc colour scheme or there are other symbolic conventions such as her hair, makeup or costume that give off this 'old modern fashion' look. All of her previous albums and websites have been similar and her look stays consistent through to the social media such as Instagram and Twitter.




Tuesday 21 November 2017

Websites: How and Why Do Artist's Use Them

Websites: How and Why Do Artist's Use Them


There are a lot of advantages to having a website as it allows artists to distribute their content either for free or very cheaply, they can keep their target audience in the know about their most recent movement as it's updateable, unlike other media. A website can assist in creating a star image as well as being used as a platform to sell merchandise and tour tickets alongside their album. 

The benefits of creating a website:

The benefits lie largely with the fact that a website is free to update and manipulate. A website unlike other elements within a music campaign directly targets the artists target audience and yet is accessible to a large audience. The idea that a website can keep fans in up to date with the artist at any time makes it more appealing than old media like TV or Newspapers as they have to be re-written or re-filmed.